update project metadata

new readme
readme as setup.py long_description
links in changes
git in authors
add travis osx env
break out docs build in travis
remove python_requires for now

setup.py

@@ -1,74 +1,27 @@
-"""
-Flask
------
-
-Flask is a microframework for Python based on Werkzeug, Jinja 2 and good
-intentions. And before you ask: It's BSD licensed!
-
-Flask is Fun
-````````````
-
-Save in a hello.py:
-
-.. code:: python
-
-    from flask import Flask
-    app = Flask(__name__)
-
-    @app.route("/")
-    def hello():
-        return "Hello World!"
-
-    if __name__ == "__main__":
-        app.run()
-
-And Easy to Setup
-`````````````````
-
-And run it:
-
-.. code:: bash
-
-    $ pip install Flask
-    $ python hello.py
-    * Running on http://localhost:5000/
-
-Ready for production? `Read this first <http://flask.pocoo.org/docs/deploying/>`.
-
-Links
-`````
-
-* `website <http://flask.pocoo.org/>`_
-* `documentation <http://flask.pocoo.org/docs/>`_
-* `development version
-  <https://github.com/pallets/flask/zipball/master#egg=Flask-dev>`_
-
-"""
+#!/usr/bin/env python
+import io
 import re
-import ast
 from setuptools import setup
 
-_version_re = re.compile(r'__version__\s+=\s+(.*)')
+with io.open('README.rst', 'rt', encoding='utf8') as f:
+    readme = f.read()
 
-with open('flask/__init__.py', 'rb') as f:
-    version = str(ast.literal_eval(_version_re.search(
-        f.read().decode('utf-8')).group(1)))
+with io.open('flask/__init__.py', 'rt', encoding='utf8') as f:
+    version = re.search(r'__version__ = \'(.*?)\'', f.read()).group(1)
 
 setup(
     name='Flask',
     version=version,
-    url='https://github.com/pallets/flask/',
+    url='https://www.palletsprojects.com/p/flask/',
     license='BSD',
     author='Armin Ronacher',
     author_email='armin.ronacher@active-4.com',
-    description='A microframework based on Werkzeug, Jinja2 '
-                'and good intentions',
-    long_description=__doc__,
+    description='A simple framework for building complex web applications.',
+    long_description=readme,
     packages=['flask', 'flask.json'],
     include_package_data=True,
     zip_safe=False,
     platforms='any',
-    python_requires='>=2.7, !=3.0.*, !=3.1.*, !=3.2.*, !=3.3.*',
     install_requires=[
         'Werkzeug>=0.14',
         'Jinja2>=2.10',