diff --git a/docs/quickstart.rst b/docs/quickstart.rst
index 71336a22..d3a481ee 100644
--- a/docs/quickstart.rst
+++ b/docs/quickstart.rst
@@ -15,13 +15,12 @@ A minimal Flask application looks something like this:
 .. code-block:: python
 
     from flask import Flask
-    from markupsafe import escape
 
     app = Flask(__name__)
 
     @app.route("/")
     def hello_world():
-        return f"<p>Hello, {escape(name)}!</p>"
+        return "<p>Hello, World!</p>"
 
 So what did that code do?
 
@@ -38,14 +37,6 @@ So what did that code do?
     browser. The default content type is HTML, so HTML in the string
     will be rendered by the browser.
 
-.. note:: HTML escaping
-
-    When returning HTML (the default response type in Flask), any user
-    input rendered in the output must be escaped to protect from
-    injection attacks. HTML templates in Jinja, introduced later, will
-    do this automatically. :func:`~markupsafe.escape`, shown above, can
-    be used manually. It's omitted for brevity in the examples below.
-
 Save it as :file:`hello.py` or something similar. Make sure to not call
 your application :file:`flask.py` because this would conflict with Flask
 itself.
@@ -177,6 +168,34 @@ documentation`_.
 Have another debugger in mind? See :ref:`working-with-debuggers`.
 
 
+HTML Escaping
+-------------
+
+When returning HTML (the default response type in Flask), any
+user-provided values rendered in the output must be escaped to protect
+from injection attacks. HTML templates rendered with Jinja, introduced
+later, will do this automatically.
+
+:func:`~markupsafe.escape`, shown here, can be used manually. It is
+omitted in most examples for brevity, but you should always be aware of
+how you're using untrusted data.
+
+.. code-block:: python
+
+    from markupsafe import escape
+
+    @app.route("/<name>")
+    def hello(name):
+        return f"Hello, {escape(name)}!"
+
+If a user managed to submit the name ``<script>alert("bad")</script>``,
+escaping causes it to be rendered as text, rather than running the
+script in the user's browser.
+
+``<name>`` in the route captures a value from the URL and passes it to
+the view function. These variable rules are explained below.
+
+
 Routing
 -------
 
@@ -232,6 +251,7 @@ Converter types:
 ``uuid``   accepts UUID strings
 ========== ==========================================
 
+
 Unique URLs / Redirection Behavior
 ``````````````````````````````````