diff --git a/README.rst b/README.rst
index 3b1f2fbd..3d1c3882 100644
--- a/README.rst
+++ b/README.rst
@@ -26,7 +26,7 @@ Install and update using `pip`_:
 
     $ pip install -U Flask
 
-.. _pip: https://pip.pypa.io/en/stable/quickstart/
+.. _pip: https://pip.pypa.io/en/stable/getting-started/
 
 
 A Simple Example