diff --git a/CONTRIBUTING.rst b/CONTRIBUTING.rst
index 89d3a74a..5496872f 100644
--- a/CONTRIBUTING.rst
+++ b/CONTRIBUTING.rst
@@ -120,7 +120,7 @@ First time setup in your local environment
 
       .. code-block:: text
 
-         > py -3 -m venv .venv
+         > py -3 -m venv venv
          > .venv\Scripts\activate
 
 -   Install the development dependencies, then install Flask in editable mode.